I will use this first post to explain who we are and the purpose of this blog. I am new to this and would welcome feedback on how to use all the features on blogger! Atleast the intention as it stands is to keep posting every week and be actively involved.
Bespoke Tailoring
We are a tailoring business creating bespoke shirts and selling men's accessories. In 2007 we took Green and Jack's online and captured the first few steps of the tailoring process traditionally carried out at the bespoke tailoring outlet on to http://www.greenandjacks.com/. This has sometimes been a bumpy ride working with technologists to first build the site then trying to use SEO people to get visitors to the site but we have learned a lot in the process.
We had many reservations on going online especially since there was many other sites selling products described as bespoke for throw away prices but neverthless we decided to do this mainly due to the compulsion of some of our existing customers. ( I can discuss about my journey to getting where we are now on another post!)
Some general rules we apply to our products:
Fully bespoke clothing - clothes are cut to individual patterns and we store these patterns for future use
Fabrics - 2 Ply fabrics unless mentioned otherwise - We understood early on that when you sell clothes online you need to exceed the clients expecations with regard to the feel of the fabric and this can only be achieved by choosing only 2 ply cotton fabrics with good counts.
Risk - Internet shopping brings a variety of risks eg security, misrepresentation of goods etc. All risks except for ones relating to the goods expecially for tailored products tend to have been resolved with most vedors by use of ssl and various technologies. Hence we decided that we provide what we call a perfect fit guarantee which means that if the bespoke clothing does not fit we alter it or remake it.
Men's Accessories - This is not designed by us but desigined by some of the best in the industry and for some of the items we even contribute to the design process.
One of my main concerns of writing a blog for our company was that this was going to become some sort of sales machine that would constantly induce people to buy products. I will attempt to use this blog purely to share my knowledge in fashion and tailoring so that this adds value to its readers.
Over the coming weeks, months, years ....... I will be sharing my knowledge on starting a business online, to work with, tailoring, fashion and style
Bye for now, I will write about our journey to creating http://www.greenandjacks.com/ soon!
Jack @ Green and Jack's bespoke shirt maker
We had many reservations on going online especially since there was many other sites selling products described as bespoke for throw away prices but neverthless we decided to do this mainly due to the compulsion of some of our existing customers. ( I can discuss about my journey to getting where we are now on another post!)
Some general rules we apply to our products:
Fully bespoke clothing - clothes are cut to individual patterns and we store these patterns for future use
Fabrics - 2 Ply fabrics unless mentioned otherwise - We understood early on that when you sell clothes online you need to exceed the clients expecations with regard to the feel of the fabric and this can only be achieved by choosing only 2 ply cotton fabrics with good counts.
Risk - Internet shopping brings a variety of risks eg security, misrepresentation of goods etc. All risks except for ones relating to the goods expecially for tailored products tend to have been resolved with most vedors by use of ssl and various technologies. Hence we decided that we provide what we call a perfect fit guarantee which means that if the bespoke clothing does not fit we alter it or remake it.
Men's Accessories - This is not designed by us but desigined by some of the best in the industry and for some of the items we even contribute to the design process.
One of my main concerns of writing a blog for our company was that this was going to become some sort of sales machine that would constantly induce people to buy products. I will attempt to use this blog purely to share my knowledge in fashion and tailoring so that this adds value to its readers.
Over the coming weeks, months, years ....... I will be sharing my knowledge on starting a business online, to work with, tailoring, fashion and style
Bye for now, I will write about our journey to creating http://www.greenandjacks.com/ soon!
Jack @ Green and Jack's bespoke shirt maker
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